The badge is a small CRT-styled emblem you embed on your website. It shows your product's name and its ARCHIVE-9 verdict, rendered live from the archive.
It does two things. First, it is a visible mark that your software is filed and verified. Second, while the badge remains on your site, the main outbound link on your record dossier is a normal followed link rather than nofollow. The Director re-checks daily, with a grace period if the badge temporarily disappears.
Full details: the ARCHIVE-9 badge.